CATEGORY: Branding, & Digital
SOFTWARE: Illustrator, Adobe Photoshop
SERVICES: Logo Design, Digital Marketing, Printing
Project Scope
The owner of Oceana came to me with a few things in mind. The logo was the first step, to keep the logo organic, soft but still clear enough to use on all types of branding. The client would eventually start printing their products which led to the creation of the packaging designs to ensure a clean product of design on all mediums.
Goals
→ A modern and organic logo to make sure it reflects the client’s vision
→ Since this is a complete new brand, it was completely new discovered colours for the brand
→ Creating colourful, and unique packaging designs for the different variations
Challenges
→ Creating a logo that’s not too cliché
→ A brand that would connect with their ideal client, which has a huge play on colour
→ Ensure brand awareness as well as the message they would like to portray through their product designs which includes the product elements.
The Result
Organic logo with the organic elements used on the packaging. The colours all pop to ensure customers can differentiate between the different products to make the right choice.
The outcome?
The colours and design elements are fluid, fun, creative and eye-catching. You cannot miss this on the shelf, and this will definitely be remembered when you walk in store to pick-up your favourite of this product.
