CATEGORY: Branding, & Digital
SOFTWARE: Illustrator, InDesign, Adobe Photoshop
SERVICES: Logo Design, Digital Marketing, Printing & Clothing
Project Scope
Welcome to Gatsby Burgers. Gatsby came to me to create not only a creative and modern approach but somewhat of an old burger vibe. Gatsby is great food from the oldies with BIG Taste.Â
Goals
→ New modern and creative logo
→ Branded collateral to start on social media
→ Creating a kick-ass menu with stellar photos
→ Marketing materials to be used across all mediums of advertising
→ Signage for the brand going forward to possibly start a franchise
Challenges
→ Creating a modern, professional and still creative look which would be unique enough
→ Design assets to ensure that the brand is unique and different from any other franchise
→ Creating a different strategy going forward with unique collateral
→ Ensure Brand consistency, as well as imagery to tell the story on why they are different
→ Ensure brand awareness as well as the message they would like to portray
The Result
One great burger! Gatsby is well on the way to success and still creating amazing food with amazing branding.
