CATEGORY: Branding, & Digital
SOFTWARE: Illustrator, InDesign, Adobe Photoshop
SERVICES: Brand Identity, Logo, Packaging Design, Printing
Project Scope
Kingfish called for colour, creativity, and connection to heritage and culture. The client needed something fresh and modern, but still striking enough.
Goals
→ A modern and unique logo to make sure it reflects and connects the client’s vision
→ Since this is a complete new brand, it was completely new discovered colours for the brand
→ Connecting the services to the brand mark to stand alone without the word mark
The Result
Challenges
→ Creating a modern and professional look which would be unique enough
→ A brand that would connect with different personalities
→ Ensure Brand consistency, as well as imagery to tell their story on why they are different
→ Ensure brand awareness as well as the message they would like to portray
→ Creating unique elements to portray the raw but professional connections to the product
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Outcome
A fully functional brand that speaks volumes. This brand is both creative but also bold enough to entice potential clients of all ages and personalities.
Fun, creative, and well-spoken brand identity. The brand mark works across all mediums as well as digital and print. With creative colours, photos, and patterns this is only the beginning of the brand, and I’m truly looking forward to seeing growth for the client.