CATEGORY: Branding, & Design
SOFTWARE: Illustrator, InDesign, Adobe Photoshop
SERVICES: Printing & Brochure Design
This Brochure was created while I was employed with Cheymaxim Creative. All rights reserved to the client & Cheymaxim Creative.
The brochure was truly a challenge, as the client never really printed documents before, so establishing a look & feel which was modern but still corporate was very challenging.
The client wanted to incorporate modern colours while still adhering to their brand’s primary colours.
→ New modern design but still having trust
→ Since this is a complete new way of communication with their client’s, it was new for the brand but a goal to set them apart
→ Connecting marketing with clients using strong photography and branding
→ Marketing materials to be used across all mediums of advertising
→ A detailed report that was clean-cut and captivating.
→ Creating a modern and professional look which would be unique enough
→ Design assets to ensure that the brand stays unique but also still different from the other competitors
→ Creating a different strategy going forward with a unique design
→ Ensure Brand consistency, as well as imagery to tell the story of why they are different
→ Ensure brand awareness as well as the message they would like to portray
A new way of thinking was formed around the brand. From the photography to the very clear messaging of what the company stands for, what they do, and how they do it.
Aesthetically beautiful industrial look and feel but is still corporate enough. The company took a massive leap forward with new designs which are pleasing to the eye and not boring to read.