CATEGORY: Branding, & Digital
SOFTWARE: Illustrator, Adobe Photoshop
SERVICES: Logo Design, Digital Marketing, Printing
Project Scope
Liingo: Liingo needed to be creative, but also corporate. The client needed enough collateral to move forward with the website, flyers and everything creative to get this project growing. This product needs to connect with people of all ages and lifestyles.
View website here: www.liingo.co.za
Goals
→ A modern and unique logo to make sure it reflects and connects the client’s vision
→ Since this is a complete new brand, it was completely new discovered colours for the brand
→ Connecting the services to the brand mark to stand alone without the word mark
→ Marketing materials to be used across all mediums of advertising
→ Website landing design to connect clients to the core of the companies values and strengths.
Challenges
→ Creating a modern and professional look which would be unique enough
→ A brand that would connect with different personalities
→ Ensure Brand consistency, as well as imagery to tell their story on why they are different
→ Ensure brand awareness as well as the message they would like to portray
→ Creating unique elements to portray the raw but professional connections to the product
The Result
A fully functional brand which speaks volumes. This brand is both creative but also bold enough to entice potential clients of all ages and personalities to place their trust on Liingo.
The outcome?
Fun, creative, and well-spoken brand identity. The brand mark works across all mediums as well as digital and print. With creative colours, photos, and patterns this is only the beginning of the brand, and I’m truly looking forward to seeing this brand grow even more. The brand mark makes it ideal to use the brand mark as a container for images, textures, and patterns.
