CATEGORY: Branding, Website Design
SOFTWARE: Illustrator, InDesign, Adobe XD Web
SERVICES: Logo Design
Project Scope
Hoopfull was such a great project to work on. The client needed a brand that would be playful but also corporate. The main goal was to have patients feel comfortable enough to approach the medical doctors with mental health issues with confidence. I do believe this was achieved.
Goals
→ Create a modern logo but still have trust
→ Additional modern colours to ensure a comfortable brand and approach
→ Really connecting patients to the new brand, without losing trust in the brand
→ Marketing materials to be used across all mediums of advertising
→ Brand Identity to ensure the client can move forward successfully, as this is what I truly wanted for the brand and the client. To move forward without boundaries.
Challenges
→ Creating a modern and professional look that would be unique enough but also not stray too far away from what the brand holds as a company
→ Design assets to ensure that the brand is unique and really boosts their professionalism, but still be different from the rest of the crowd
→ Creating a different strategy going forward with unique collateral
→ Ensure Brand consistency, as well as imagery to tell the story on why they are different
→ Ensure brand awareness as well as the message they would like to portray
The Result
A unique design approach to all collateral. Very modern, and approachable. A complete Brand Identity with all collateral needed. Social media was designed, the website was designed and all collateral for digital. The website looks exactly like the Brand Identity and is unique to the competition. What makes this brand unique? Colour, patterns, photography treatments, and branding materials.
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The outcome?
Happy client, happy patient. I added this brand to the 2022 Creative Pool Awards, and their Brand was shortlisted amongst hundred others. This goes to show that modern is definitely the new approach going forward. The brand really connected with patients to go the extra mile on all formats and mediums used.
