CATEGORY: Branding, & Digital
SOFTWARE: Illustrator, InDesign, Adobe Photoshop
SERVICES: Logo Design, Digital Marketing, Vehicle Signage & Printing
Hermanus waves came to me with the idea of attracting talented free-surfing individuals from all walks of life.
Keeping the brand free-spirited but also making an impact on the beautiful hues of colour from the ocean waves. The client had no idea of what they wanted, but as they simply just love to surf, love the ocean, it was quite a challenge to create a brand that’s different enough from what’s already out there and to make it work for the client across all waves of branding.
→ New modern and creative logo
→ Branded collateral to start on social media
→ Being able to connect clients to a website where they can purchase stock
→ Marketing materials to be used across all mediums of advertising
→ Vehicle branding to advertise the new brand
→ Creating a modern, professional and still creative look which would be unique enough
→ Design assets to ensure that the brand is uniquely South African & Capetonian, but also still different from the other logos which also portrays the ocean waves in a creative way
→ Creating a different strategy going forward with unique collateral
→ Ensure Brand consistency, as well as imagery to tell their story on why they are different
→ Ensure brand awareness as well as the message they would like to portray
Hermanus Waves was born. From the photography to the very clear messaging of what the client stands for, what they do, and how they do it was branded successfully.