Google SEO & Google Ads
Difference Between Organic Keywords and Search Keywords on Google
Organic Keywords
Organic Keywords
Definition: These are keywords that users type into Google (or other search engines) to find content that ranks naturally, without paid advertisements.
Purpose: To drive free traffic to a website through search engine optimization (SEO).
Examples: If you have an internet service website, organic keywords might include “affordable fiber internet plans” or “best 5G providers in South Africa.”
Strategy:
Focus on long-tail keywords for higher specificity and lower competition.
Optimize website content, meta descriptions, headers, and images for these terms.
Content like blogs, FAQs, and guides often target organic keywords.
Search Keywords
Search Keywords
Definition: These are keywords specifically targeted for paid ads (Google Ads). They trigger your advertisements when a user searches for them.
Purpose: To drive targeted, immediate traffic through paid campaigns.
Examples: Search keywords might include “cheap unlimited internet South Africa” or “fiber internet deals near me,” depending on your ad focus.
Strategy:
Use tools like Google Keyword Planner to find high-performing keywords.
Employ keyword match types:
Broad Match: Captures related searches.
Phrase Match: Ensures specific phrases are included.
Exact Match: Targets exact queries for precision.
Bid competitively on high-intent keywords.
Unlock Revenue Growth With Your New Brand Identity.
Your digital channel
Whether you are new or revamping, making sure you are connected to the right channel is absolutely crucial.
This is where the research starts. Social media has grown so much, and I cannot stress this enough, if you haven't started already, you are late. Social media has grown exponentially and remains the new "top dog" with marketing.
Focus on People
1-Sentence-Summary: Start With Why is Simon Sinek's mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.
This applies to your business, product, brand or whatever you are offering!
Different Thinking
Keeping in mind what was just discussed, your Why is very important. Why should people invest time on your ad? Why should they buy it? Why indeed is the biggest question. It starts with empathy. Knowing your client, what they need goes a long way!
This will be my main focus, on where we need to strategize to ensure a healthy brand and conversion rate tracking on all of your marketing media.
