Marketing with a twist.
Social Media Marketing (SMM) — Rewind about 18 years, and never in my life I would have thought that social media would be so massive and play such an important part of business.
As with your website, every social channel plays a certain part, and also connects with different viewers. LinkedIn remains the best Business platform (my own personal opinion), but has also become very creative and influential with various topics.
If your LinkedIn account is not set up properly, that could have a massive impact on your business.
Let me assist you with your business account, and create your business page to ensure your brand looks great and ticks all the boxes.
Why drink coffee in the morning?
Social media has replaced the “newspaper and coffee sip” in the morning. But apart from just browsing or following your favorite social channel, you still have sponsored ads screaming at you to make that purchase for that one product you never knew you would make. You can only imagine how much money Amazon & Takealot is making by applying this to their business.
If you haven’t already started, then you are late to the party!
All social channels matter! Statistics show that video marketing has become more important than ever, WHY? The attention span has shortened dramatically. It’s gone from 6 seconds to only 3, and this is why TikTok has blown into this massive following.Â
You don’t have to do TikTok, but you still need video, and I definitely suggest posting everyday or at least 3 times a week. Personalize your social media just like your brand!Â
Unlock Revenue Growth With Your New Brand Identity.
Your digital channel
Whether you are new or revamping, making sure you are connected to the right channel is absolutely crucial.
This is where the research starts. Social media has grown so much, and I cannot stress this enough, if you haven't started already, you are late. Social media has grown exponentially and remains the new "top dog" with marketing.
Focus on People
1-Sentence-Summary: Start With Why is Simon Sinek's mission to help others do work, which inspires them, and uses real-world examples of great leaders to show you how they communicate and how you can adapt their mindset to inspire others yourself.
This applies to your business, product, brand or whatever you are offering!
Different Thinking
Keeping in mind what was just discussed, your Why is very important. Why should people invest time on your ad? Why should they buy it? Why indeed is the biggest question. It starts with empathy. Knowing your client, what they need goes a long way!
This will be my main focus, on where we need to strategize to ensure a healthy brand and conversion rate tracking on all of your marketing media.

Nicolene's work is outstanding and she is an absolute pleasure to collaborate and co-create with. Her ideas are fresh, interesting and well-executed. Highly recommend her for your creative, design and brand needs!

Rich Laburn
INDEX AFRICAWith an array of designers coming forward on a job request, Freelancer SA stood out with not only her talent for design work, but also her incredibly reasonable prices. Freelancer SA has provided us with exceptional design work. Quick response time, always willing to help and amend. Would recommend to anyone looking for a graphic designer.

Lauren Joubert
EMPIREYou will not be disappointed in Nicolene's creativity! Her ability to bring your vision to life is phenomenal. Her passion & drive is contagious. We have worked together since 2020 and her dedication to our product remains true. Don't have a clue where to start? No worries...Let her guide you. Her experience shines through so your dream is illuminated.
